Struggling to pay yourself from you Shopify store?
In less than 5 minutes, find out exactly what you need to focus on and where your biggest growth opportunities are!
WHy LISTEN TO ME?
I get it, you've probably never heard of me, so why should you trust me?
Before starting my own businesses I worked as a management accountant in all different size companies, helping them to identify areas for growth and make more profit. I must have been pretty good at it, as by aged 28 I landed a Finance Director job and was being paid pretty well... But, I hated it!
I had always wanted to have my own business, so in a really risky (and everyone though stupid) move, I quit my job to start my own e-commerce jewellery brand, with no marketing or jewellery experience.
But, by continually learning and coming up with my own systems, I doubled the business every year and took it to over 6 million in sales before exiting - as you can see below.
I refined the system, bought another business that was failing, and have more than doubled the revenue of that 2 years in a row, so I know this stuff works.
I've also helped multiple businesses along the way, some of which you can see in the reviews.

The first few years growing my first brand was slow.
I hired agencies, took on my first employees, and tried every tactic I could think of.
Then I developed the growth system, and in 2 years went from £20k months to £200k months, with huge £400k+ Q4 months!

I was so confident in my growth system that I bought a failing business to prove the playbook works.
When I took the business over, they were barely trading, and doing huge discounts to get cash in.
I took over, applied the system and got to £10k in 6 months, and almost hit £30k in 1 year - which sold us out of the main sellers.

Imagine this, 90 days from now
- You know exactly which numbers to track and what levers to pull.
- Your store is running profitably.You’ve got the clarity and confidence to scale.
- And you’re finally paying yourself, without working more hours.

FAQ's
GOT QUESTIONS?
If you sell physical products online, yes.
Whether you’re at £5k/month or £50k/month, the principles in the cheatsheet work in any niche, from handmade jewellery to high-ticket cycling gear.
I’ve used these same 5 levers to grow my own stores and help dozens of founders scale profitably.
Most advice is generic: how to get more traffic; how to make your website better; how to create content.
These are great, but they don't give you a tactical playbook to continually double your profit all the way to millions in revenue.
This guide focuses on the only 5 levers that move the needle for profit.
No fluff. No random tactics. Just a clear plan you can apply straight away.
No. We do cover traffic but the cheatsheet shows you how to increase profit without extra traffic, and you’ll learn how to make more money from the visitors you already have.
I get it, spreadsheets can be overwhelming.
That’s why the guide is super simple, with a step-by-step process and examples.
You don’t need to be an accountant, and all you have to know is 5 numbers that you can find easily in your Shopify Dashboard.
Not at all.
The goal is to help you make small, high-impact changes that add up to big profit gains over time.
Then this cheatsheet is perfect for you.
Stop spending time on things that don't move the needle and just focus on 5 simple things, and you can start seeing results by focusing on one lever at a time.
Even 1% improvement in each lever adds up to massive gains in your profit.